Oracle pushing the Analytics Envelope

Oracle has announced the released Oracle Data Mining 10gR2 Code Generation Release. This augments its increasingly powerful data mining capabilities (that includes a GUI-based tool that automates repetitive processes in a data mining project) with automatic code generation functionality for PL/SQL.

With the addition of powerful features to Oracle 10g database (not the least of which are support for regular expressions, and enhancements to grouping and analytical functionality), Oracle has taken giant strides in the analytics space. Oracle's data mining tools serve as a good complement to its business intelligence platform. Its push into data mining is blurring the distinctions between traditional database servers and special purpose statistical tools.

We see many benefits of using Oracle as a Data Mining Platform:

1. Leverage the skills of a large pool of Oracle and Java programmers for data mining projects
   
2. Reduce the number of disparate platforms, and instead use Oracle's well integrated end-to-end platform for all analytical needs, including data warehousing, reporting and predictive analytics
3. Benefit from the scalability, security and versatility of Oracle database technology

If you are interested in Oracle's data mining initiatives, visit the following links:

1. Oracle's Data Mining and Analytics Blog
2. If you want to learn about Oracle Data Mining, here's the tutorial
   

Put horse before the Cart, and revenue shall follow!

In a very relevant article, Billing World highlights the importance of Telco managers understanding the power of customer analytics, while designing new offers and the need to move away from the engineering driven mentality of "build it and they will come" that is so common today. Can't agree more!