"Peopleware" Is The Secret Sauce!

In this article by Niel Mason, that builds on a report by Forrester, Mason argues that even with all the advances in hardware and software, successful customer analytics projects is more about having the right people. Simple enough! - he picks presence, commercial awareness and a detail oriented number cruncher as his ideal analyst. I would have thought business insights would pretty important as well - maybe, he considers that part of the commercial acumen.