"Peopleware" Is The Secret Sauce!

In this article by Niel Mason, that builds on a report by Forrester, Mason argues that even with all the advances in hardware and software, successful customer analytics projects is more about having the right people. Simple enough! - he picks presence, commercial awareness and a detail oriented number cruncher as his ideal analyst. I would have thought business insights would pretty important as well - maybe, he considers that part of the commercial acumen.

Keeping up with Fraudsters - The Challenge

In this recent article in Intelligent Enterprise, Michael Voelker has highlighted the challenge of staying a step ahead of fraudsters, as they seem to be constantly developing new ways to evade detection. The article goes on to highlight the use of predictive analytics that has significantly helped to combat fraud, and the use of business rules engine that makes the decisions based on trends identified by the predictive model, actionable.