Choosing Store Sites - is now Rocket Science

This is an absolute classic in terms of how predictive analytics can be deployed by retailers to gain a competitive edge. Identifying potential store locations used to be a field activity with the local real estate agent being your best guide. No longer - restuarants and retailers have started using advanced analytics software that analyze demographics, ethnic mix, home ownership, and other relevant factors to evaluate potential locations. The key here is intelligent interpretation of the available data to identify a clear trend. Analytics Service Providers can make a big impact in helping retailers getting this right.